You are probably flooded with offers for business opportunities that you can work at home. These 7 keys can help you analyze business opportunities now and in the future.
1. Look for the ultimate shortcut. Look for case studies of people that are already achieving success with this company. You want proof, proof, and more proof. You want to surround yourself with experts so that your job becomes easier.
2. The product or service must provide honest value and be desired by lots of people. Does the product or service offer value above and beyond the business opportunity? Would you want to be part of this company even if they did not offer a business opportunity? Review the product or service first, and ask yourself if you would stay around just for the product or service, and would millions of people also want the product or service for the value it provides. Give people what they are already buying for less money or more convenience or both!
3. You should not have to sell people on the product or educate them on why they need your product. The pioneers get scalped. Solve problems that people ALREADY HAVE and make it easier and more cost effective.
4. There must be continuity and leverage in place. Time, money, and knowledge are the 3 limiting factors. Continuity is a state of stability and the absence of disruption. You do not want to have to make a sale each time in order to get paid. Leverage is benefiting in an endeavor beyond the investment of your own time, money, and knowledge. Getting paid for what others are doing while you are at home.
5. Your marketing must create duplication. There should be no guesswork. You should not have to join the N.F.L. - No Friends Left. You should be able to reach out well beyond your warm market without having to use the 3-foot rule in the grocery store or the mall.
6. The use of the product or service should create interest in the business opportunity. About 90% of business opportunities are built around products that would never sell without the business opportunity attached to it. Your product should become its own spokesperson. People should be asking, "How do I get involved in this?"
7. You have to be working with a forward-thinking company. Innovation leads to growth. A company needs to keep inventing itself to stay ahead of the competition.
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